Volume : 2, Issue : 9, September - 2013

A Study on Farmers Brand Preference on the Consumption of Fertilizer in Tiruppur District, Tamilnadu

P. Akila Shanthini, Dr. N. Kathirvel

Abstract :

This article provides an introduction of fertilizer, there are several ands of fertilizer exists in the market, an attempt is being made to study the leading eight fertilizer manufacturing concern and to know which is more popular, preferred and purchased by the farmers. Now expectation and the level of satisfaction of farmers is an essential one for withstanding a and. The factors influencing the farmers for purchasing anded fertilizer like quality, price, availability and advertisement. Today, consumer market is flooded with various ands of fertilizers. Each anded fertilizers stands out distinctly when grouped with other anded fertilizer. Farmers have specific preference or choice and they analyze the price, quality, packaging aspects etc. before they buy the product and hence, it is up to the different ands of fertilizers manufacturers to concentrate on those aspects and workout better strategy to attract more farmers for their ands