Volume : 2, Issue : 8, August - 2013

A Study on Customer Satisfaction Towards Tata Nano Car with Special Reference to Coimbatore City

Ms. M. Shanthini Devi, Ms. S. Arunpriya

Abstract :

The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers and organizations. It depends on many factors and varies from person to person and product to product. If customer expectations meet with the perceived value of goods and service then customer is satisfied but if the perceived value of goods and service is less than the customer expectations then customer is dissatisfied and if the perceived value exceeded the expected value of the goods and service then the customer is delighted. Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace. This study lays emphasis on Customer Satisfaction towards Tata Nano Car