Volume : 2, Issue : 11, November - 2013

Penetration of Micro Insurance – A Study

Mrs. Amrutha Varshini, Prof. B. H. Suresh

Abstract :

Poor people live in risky environment than the rest of the population, and they are more vulnerable to cope when a crisis does occur. One possible solution to overcome risks is “Micro Insurance”. Micro insurance is a special mechanism to protect poor people against different risks. Currently, majority of the poor people in India are employed in the unorganized sector. The availability of micro insurance would in some ways provide them with some protection and peace of mind. In doing so, micro insurance gives them an opportunity to improve their lives. The problem is that, the benefit of micro insurance is not reached to the target population. Against this backdrop, the present study aims at analyzing the reasons for low penetration towards micro insurance. The study also suggests the possible ways for effective implementation of micro insurance to the targeted population