Volume : 2, Issue : 12, December - 2013
Educational Marketing The Role of Strategic Marketing in Adult Education
Vijay Kumar Thota, Naresh Banda
Abstract :
“Education is essential to change, for education creates both new wants the ability to satisfy them” The education industry in India is fast evolving. Institutes of higher education are coming up all across the country and it is being said that the country needs 800 additional Universities and 35,000 new colleges by 2012 to cater to the burgeoning demand of higher education in the country. With more and more educational institutes coming up all across the country, there is a strong need for professional education marketing efforts to be made so as to enable the deserving institutes emerge as educational ands of excellence. Nationally, Marketing Education is offered in more than 7,000 high schools and most community/technical colleges. More than a million students with diverse ability levels and marketing interests obtain education in marketing subjects annually. In Missouri, more than 14,000 students are enrolled in marketing in over 200 high schools or area career centers. Marketing education courses are also taught in community colleges. The curricula range from studying marketing for personal use and career exploration to developing advanced management and entrepreneurial skills. The present study reveals that it makes an attempt to study the various dimensions of marketing education. In this article we go through the various dimensions of education marketing which necessitate a basic change in policy decisions also the strategies which contributes to increasing competitiveness in Indian education system.
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Download PDF Journal DOI : 10.15373/2249555XCite This Article:
Vijay Kumar Thota, Naresh Banda / Educational Marketing The Role of Strategic Marketing in Adult Education / Global Journal For Research Analysis, Vol:2, Issue:12 December 2013