Volume : 2, Issue : 12, December - 2013

A Study on Customer`S Satisfaction Towards Online Shopping with Special Reference to Coimbatore City

M. Prakash, S. Namasivayam, M. Suganthathendral

Abstract :

The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customers to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase. This is the study about that satisfaction level of online shopping. Data are collected from 120 respondents through objective type questionnaire. Data were analyzed through simple statistical methods like percentage and chi square test method. The majority of the customers are satisfied through the online shopping