Volume : 2, Issue : 12, December - 2013

Changing Image of Women Entrepreneurship: A Review of 4p�s (Prospects, Problems, Perception, Performance)

Nitin Huria

Abstract :

Entrepreneurship of Women development is an essential part of human resource. In contrast with other countries the development of women entrepreneurship is very low in India, especially in the rural areas. However, women of middle class are not too eager to alter their role in fear of social backlash. The progress is more visible among upper class families in urban cities. This paper focuses on women entrepreneur. Any understanding of Indian women, of their identity, and especially of their role taking and eaking new paths, will be incomplete without a walk down the place of Indian history where women have lived. The paper talks about the prospects, perception of women entrepreneurs and the problems faced by them .And also how much credit can be given to entrepreneurship for the unprecedented innovation and growth of free–enterprise economies. This paper presents a summary of research on entrepreneurs and discusses the trends in the development of the field. A second section presents the category of Women entrepreneurs in different phases & participation of women as Entrepreneurs.The paper gives an insight into the challenges faced by women entrepreneurs.