Volume : 2, Issue : 12, December - 2013

A Study on Laptop Brand Preference in B– Schools

Prof. Ram Mohan

Abstract :

The dramatic technological revolution that has taken place in the last decade makes it imperative for students to emerge from their undergraduate education technologically proficient, comfortable with technology, and ready to pursue their chosen fields. Computers, like pencils and notebooks, have become an integral part of the college experience. The objective of the study is to understand the main factors influencing purchase of a laptop. The study also looked into the most widely used laptop ands among students and made an attempt to evaluate the post purchase behaviour of the respondents which helped to reach certain inference which is detailed in the interpretation and findings. The research type was descriptive in nature. The research instrument used was a questionnaire which was designed to capture the main factors influencing laptop purchase. The respondents where 193 students randomly chosen from different B–schools.