Volume : 3, Issue : 1, January - 2014

A Study on Investors’ Investment Pattern in Various Avenues (Empirical study in Coimbatore city)

R. Jayasathya, G. Rekha

Abstract :

In India, generally all investment avenues are perceived to be risky by the investors. The major features of an investment are safety of principal amount, liquidity, income stability, appreciation and easy transferability. A variety of investment avenues are available such as shares, bank, companies, gold and silver, real estate, life insurance, postal savings and so on. All the investors invest their surplus money in the above mentioned avenues based on their risk taking attitude. This study was undertaken to find out the awareness level of various investment avenues, to find out the preference level of investors on various investment avenues and expectation of the investors About 150 samples were collected from Coimbatore city from various investors through a structured questionnaire and awareness about derivatives and the investor risk preference in an elaborate way