Volume : 3, Issue : 1, January - 2014

Improving Accuracy in Business English through Integration of Social Learning Theory – an Experimental Study

Christine Ann Thomas, Dr. P. Nagaraj

Abstract :

The objective of this paper is to show the academic requirements of Indian students in Business English. The paper initiates by exploring the role of Business English in the world of commerce and the setbacks inherent in teaching of Business English in an academic atmosphere. It aimed at proving the learning strategy through the implementation of Albert Bandura’s Social Learning theory engages the learner as an active contributor and participant will implicitly improve their accuracy level in oral communication. In conclusion the findings and observations of the study are put forth.