Volume : 3, Issue : 2, February - 2014

A Study on Consumer Shopping Preference Towards The Product of Kilban Foods India (P) Limited, Calicut

Dr. D. Mahesh, Dr. C. , Gnanaprakasam

Abstract :

Every organization envisioned at maximizing the productivity and the profit never fails to show immense interest on knowing their customer requirements. Fulfilling the needs and satisfying the customers becomes very much essential, since a satisfied customer becomes an unpaid advertisement for the company. It is equally important to satisfy the dealers and retailers if the company is in the business of Consumer Goods. This article is a study on consumer shopping preference towards the product of Kilban Foods. Through this study, major and leaders in the market, the reason for which a particular and is preferred and the satisfaction level are identified. A questionnaire was set containing appropriate questions and survey was made on 110 respondents belonging to different categories. The statistical tool such as Percentage method and Chi-Square test was used. From the survey it is identified that most of the customers are not changing the and due to high consumer preference and and image .They are satisfied services provided by the company. So the company must improve the quality of their products and by making good relationship with the customers to increase its market share.