Volume : 3, Issue : 2, February - 2014

Title of Paper: Brand Loyalty as A Core Dimension of Brand Equity is More to Develop then Measure

Dr. Babaraju. K. Bhatt, Seema A. Suryawanshi

Abstract :

The meaning imbued in ands can be quite profound, allowing us to think of the relationship between a and and the consumer as a type of bond. A and loyalty can only be achieved through a strong and positioning which means creating a positive and image. It can be achieved by creating and managing a and’s “unique, credible, sustainable and valued place in the customer’s mind which in turn gives product or service a competitive advantage. Brand loyalty is both an input and output of and equity and it is both influenced by and influences the other descriptive dimension of and equity. The and loyalty is repeat purchase with a reason to prefer that product. A and loyalty is more to develop as from literature reviewed repeat purchase is not and loyalty. In order to manage and loyalty efficiently there is need of effective approaches to its measurement, as a practical tool to link it with profitability