Volume : 3, Issue : 4, April - 2014
Brand Loyalty on Footwear
Dr. K. Krishnakumar Phd, S. Kavitha
Abstract :
This study intended to examine the factors influencing by and loyalty towards footwear ands among the younger consumer in Salem. The questionnaires were distributed hundred university students by using convenient sampling techniques. Simple percentage and one sample‘t’ test were used in this study. The results revealed that students are always searching to wear in different style of footwear for different occasions to show their fashionable aspects and these type customer segments are easy to change their and because they are variety seeking in nature. In these situations the manufacturers and marketers are in a position to fulfill the requirements of student’s categories in all regards. If the manufactures acquired a strong and loyal customer group at the stage of students there will be a possibility of retain them for a long period.
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Download PDF Journal DOI : 10.15373/2249555XCite This Article:
Dr.K.Krishnakumar PhD, S.Kavitha Brand Loyalty on Footwear Global Journal For Research Analysis, Vol:III, Issue:IV April 2014