Volume : 3, Issue : 4, April - 2014

Comparative Study on Employee Engagement Practices at Private and Public Banks in South Gujarat Region

Ms. Rashmi Ghamawala, Ms. Rakhi Thakkar, Dr. Trupti S. Almoula

Abstract :

“To win the Market Place, one should start by winning the Workplace”. This dimension strengthens the concept of Employee Engagement. Engaged Employees always outperform from those who are not engaged. This paper attempts to compare Employee Engagement Practices at Public and Private Banks. It also aims to identify the factors that promote better employee engagement practices in these Banks. Sample population comprises of 100 employees taken from both these banks. Study reveals that in PSU Banks most prominent cultural factors includes Open Communication, Loyalty, Equitability, Knowledge Sharing, while least factors are Celeating Success, Motivation, and Participation. Most prominent cultural factors in private banks found are Inter- personal orientation, Loyalty, Open Communication, Caring Culture, Growth and Advancement while least prominent factors found were Motivation, Open Communication, Mutual Respect, Trust, and Risk Taking Culture. Study also found that most important job related factors in PSU banks found were Job Clarity, Job Satisfaction while in private banks Job Clarity, Elasticity of Goal, Feedback on Productivity etc. were found and least important factors that were common in both banks were Job Fit, Flexibility to work, Continuous Improvement.