Volume : 3, Issue : 4, April - 2014

A Study on Apparels’ Impulse Buying Behavior of Engineering Students in Indore City

Dr. Vishal Soni, Dr. Harish B. Bapat, Dr. Vinayak Khare

Abstract :

Today’s fierce competition and the similarity of merchandise force each segment of the apparel industry to utilize merchandising to improve the desirability of products. Apparel retailers, especially, place more importance on visual merchandising to differentiate their offerings from others’. Researchers found that impulse buyers usually do not set out with the specific purpose of visiting a certain store and purchasing a certain item; the behavior occurs after experiencing an urge to buy and such behaviors are influenced by internal states and environmental/external factors. This study will study the influence of different variable on apparel impulse buying behavior for engineering students in Indore city. This will explore newer and innovative ways to understand the behavior in apparel industry