Volume : 3, Issue : 3, March - 2014

Emerging Trend of Green Marketing

Shilpa Rao, Renuka Rosalin . S

Abstract :

 Green marketing incorporates a oad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. This is a Key factor which is developing important place in the modern market trend. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. This research paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper also examines the present trends of green marketing at the field.