Volume : 3, Issue : 3, March - 2014

Is Media Practitioners’ Gen–Next Attracted to Social Media–Induced Freedom from Professionalism & Ethics?

Danish Nabi Gadda

Abstract :

 Social Media—The simple term that has swiftly made its way into our lives has already redefined both Society and the Media, and the very concept and purpose of these two vital identity-institutions. Facebook and Twitter like star players of the Social Media are now preferred choice for almost anything from sharing our feeling to voicing dissent over the affairs of global politics. On this free medium, an average person in any part of the world can express his views without undergoing the editor’s axe like in traditional media. And the reluctance in an introvert to face society while presenting his views has been overcome by the virtual nature of this interactive platform. But is the freedom from professionalism and journalistic ethics offered by Social Media Networks also luring the upcoming media practitioners so as to be their preferred choice for expressing views? In this research paper, the researcher has tried to find an answer to the question by studying the behavior of randomly selected media students.