Volume : 3, Issue : 5, May - 2014

Internet Banking Acceptance And Value Propositions: Empirical Study of Nse 50 Banks E–Customers of Ahmedabad City

Dr. Jayantsinh A Sarvaiya, Mr. Rajesh P Ganatra

Abstract :

The paper aims at knowing whether the e–customer uses internet banking services provided by their internet banks based on the value of the product expressed in rupees and to what is given up or sacrificed to obtain a product, the core benefit and basic utilities that drive the consumer’s acceptance of Internet Banking based on quality, uniqueness, usability, reliability, and durability, customer‘s personal orientation on consumption and addresses personal matters such as materialism, perceived utility individuals acquire by consuming products or services recognized within their own social group(s) such as conspicuousness and prestige value. The researcher has performed the chi square tests to know whether there is statistically any significant association between the acceptance of internet banking and value propositions in the mind of the e–customers