Volume : 3, Issue : 5, May - 2014

Male/Female Difference in Attitude and Purchase Intention Towards Organic Food Consumption

Dr. Nidhi Bhatia, Ms. Shalini Mohan

Abstract :

Organic food industry is growing at a very faster pace and hence has a very good future scope , with people becoming more conscious and giving more attentive towards what they eat it is can be said that the future is of Organic food. This study is an attempt to understand that weather there lies any difference in males and females purchase intention and attitude towards organic food. With the sample of 150 respondents the data was collected and hence was analysed by chi –square test. Results indicated that there significantly does not lie any difference in male and females purchase intention and attitude , though there relatively other factors also that has come up in this paper and how the social awareness programs have altered the consumers mind and have increased the purchase towards organic food