Volume : 3, Issue : 6, June - 2014

Analysis of Distribution Channels of Life Insurance Business

Aditya Nath Jha

Abstract :

Distribution channels are systems of economic institutions through which a producer of goods delivers them into the hands of their users. Any sequence of institutions from the producer to the consumer, including none or any number of middlemen is called channel of distribution. Marketing channel is an integral part of the life insurance business. In the liberalized insurance market there are multiple distribution channels to face the competitive market. This Paper is a modest attempt on channel distribution practices used for Insurance businesses in India as well as their impact on the success of this industry