Volume : 1, Issue : 5, October - 2012

Different Aspects of FDI in Retail Market in India

Vikas Verma, Dr. Satish Sharma, Dr. Surendra Kumar

Abstract :

This paper assessing the basis mentality of Indian consumer which suggest that how Indian market can be capitalize by retail giant as country is riding on the shoulders of youth, who could be the soft target for these companies. Certain models also been discussed which could be successful in Indian retail market, it is very true that if somebody wants to tap Indian market they need to tap youngistan only (young India).  Foreign direct investment has been high on the policy agenda of UPA Govt. And after being separated from TMC; congress has intensified this process and has extended the limit of foreign investment in to the retail, what would happen with Indian market and foreign players is something under the fold of future but it is important that whatever development is happening should be handle properly which may be benefited for both the parties. India’s GDP growth of 9.4 per cent in 2006–07 has been highest in last 18 years, which proves that economy was growing up in the all sectors and pushing world players to do business in Indian market as it is most stable and predictable and wide. Paper is theoretical in its framework although, empirical evidence and finding has been mentioned which gives the clear status of retail investment by foreign players in Indian market as far as Paper retail business is concern apart from this researcher leaving space for the further research paper is open ended in its present form.