Volume : 1, Issue : 5, October - 2012
A Study on Ethnocentric behaviour of Karnataka’s Malnad region consumers
Dr. Giridhar K. V.
Abstract :
Ethnocentrism is a nearly universal syndrome of attitudes and behaviors. Behaviors associated with ethnocentrism include cooperation with members of the in–group, but not out–groups. We show that ethnocentric behavior can emerge from a simple evolutionary model of local competition between individuals. Our agent based model treats interactions as one–move Prisoner’s Dilemmas, and the inheritance of strategies as genetic, cultural, or (most plausibly) both. Results from the model demonstrate that ethnocentric behavior can evolve even when direct reciprocity is impossible, opportunities for “cheating” exist, and agents have minimal cognitive ability. When cooperating is relatively costly, ethnocentric behavior can even be necessary to sustain cooperation.
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Cite This Article:
Dr.Giridhar K. V. A Study on Ethnocentric behaviour of Karnataka’s Malnad region consumers Global Journal For Research Analysis, Vol: 1, Issue: 5 October 2012