Volume : 1, Issue : 6, November - 2012

Empirical Evidence of Predictors of Customer Trust in Online Healthcare System in India

R. Thiru Murugan, Dr. J Clement Sudhahar

Abstract :

Internet, albeit making human life sophisticated, has become indispensable part in sustenance of vital system like healthcare. Since Online Healthcare System (OHCS) is growing rapidly, it is the responsibility of the service provider to build trust in the mindset of the customers. This article analyses the predictors of customer trust in OHCS. By using stratified random sampling technique a survey had been taken from 296 respondents in Coimbatore city, Tamil Nadu. Exploratory Factor Analysis and Multiple Regression Analysis were used to lucidly identify the factors influencing the OHC