Volume : 4, Issue : 1, January - 2015

CUSTOMERS PERCEPTION ABOUT RETAIL FORMATS(SELF SERVICE)" ; WITH SPECIAL REFERENCE TO BHOPAL, INDIA

Lt Col Subramanian R, Dr Rajeesh Viswanathan, Dr S Thiyagarajan,

Abstract :

<p>Organized retail formats are making inroads in India. Increasing competition and entry of multinational retailers in< /> organized retailing sector ings forth not only new store formats (Maronick and Stiff, 1985) but also raises the question< /> of survival of traditional small retail (kirana) stores (Sengupta, 2008; Goswami and Mishra, 2009; Gopalakrishnan and< /> Sreenivasa, 2009; Ramkrishnan, 2010.This paper identifies the customers perception about retail formats (self service) to ensure survival and< /> generate profit. </p>