Volume : 4, Issue : 1, January - 2015

The Antecedents and Consequences of Green Innovative Competence: The Case of the Electrical and Electronic Industries on Taiwan

Professor Yi Chun Huang, Dr Chih Hsuan Huang

Abstract :

<p>The purpose of this paper is to discuss the importance of green innovative competence in the electrical and electronic< /> industries in Taiwan. Data from 225 companies in the industries were collected. Thus paper suggests that if companies< /> put more effort on strategic orientation (including market orientation and technology orientation) and integral< /> competence they will enhance green innovative competence which in turn leads to corporate performance. Additionally, integral competence is< /> an essential element if companies restructure their strategies along with green innovation.</p>