Volume : 4, Issue : 4, April - 2015

DO PRICE INFLUENCE ON GREEN PRODUCT BUYING-A FRESH OUTLOOK IN TRICHY CITY

Thiyagaraj . V.

Abstract :

<p>&nbsp;Green marketing is the marketing of products that are presumed to be environmental safe&rdquo;. Green marketing conceptis&nbsp;</p> <div>the new concept in the Indian concept but it can be changed only with thehelp of consumer awareness towards the green&nbsp;</div> <div>products.Attitude determines the Altitude of the human being. It refers toevaluative statement of respond favorable or&nbsp;</div> <div>unfavorable and like or disliketowards the objects, events and people etc. whether it may be positive ornegative. Consumer behaviorare changed&nbsp;</div> <div>in every minutes due to the changing the marketing trends.This study analyzes the respondent&rsquo;sattitude towards willingness to pay more for&nbsp;</div> <div>green product.By using conveniencesampling 586 sample size of the respondents are meet through interviewscheduled method. Collected data&nbsp;</div> <div>are analyzed through by using the statisticaltools of percentage analysis, Chi&ndash;square.</div>