Volume : 4, Issue : 4, April - 2015

THE ROLE OF GROSS ROOT MEDIUM AS MASS COMMUNICATION MEDIA: A STUDY

Yathish. L. Kodavath

Abstract :

<p>&nbsp;This Paper is an attempt to identify the role of traditional media on rural development through effective communication.&nbsp;</p> <div>It identifies types of traditional communication channels available for rural development, it examines the effectiveness&nbsp;</div> <div>of these channels of communication, and establishes how messages are packaged and presented in performance.&nbsp;</div>