Volume : 4, Issue : 4, April - 2015

The Rise and Rise of E-tailing: A Case Study of Delhi Consumers

Tanjot Singh

Abstract :

<p>&lt;p&gt;&amp;nbsp;The business world is changing and internet penetration has ought an important source of income for small, medium&amp;nbsp;&lt;/p&gt; &lt;div&gt;and big organizations. Today, customers can have their product or service through internet, whether they are at work&amp;nbsp;&lt;/div&gt; &lt;div&gt;place or at home. From sellers to customers, retailers to wholesalers, more and more people are adopting e&amp;ndash;tailing in&amp;nbsp;&lt;/div&gt; &lt;div&gt;India. E&amp;ndash;tailing is revolutionizing the shopping experience for the Indian consumers. This research evaluates the shopping pattern among Indian&amp;nbsp;&lt;/div&gt; &lt;div&gt;consumers today. A survey was conducted in Delhi amongst both men and women of different age group to understand the behaviour and&amp;nbsp;&lt;/div&gt; &lt;div&gt;mode of shopping. This paper is an attempt to answer the most prominent question today, whether e&amp;ndash;tailing is the next big opportunity or is it&amp;nbsp;&lt;/div&gt; &lt;div&gt;just a bubble?&lt;/div&gt;</p>