Volume : 4, Issue : 4, April - 2015

MARKETING OF COMMERCE EDUCATION-A STUDY ON UNIVERSITIES IN KARNATAKA

Dr. M. Kumaraswamy, Papaiah

Abstract :

<p>&nbsp;Education in general and higher education in particular is one of the service areas thrown open to such competition.&nbsp;</p> <div>The entry of International Providers of Educational Services (IPES) in to India is fast changing the scenario of higher&nbsp;</div> <div>education. The launching of partially self financed courses and fully self financed courses, evolving systems of franchising&nbsp;</div> <div>university courses and opting to distance and on&ndash;line mode of providing education etc., have been examples as to how the universities are entering&nbsp;</div> <div>the marketing phase in the process of service delivery. Marketing strategy largely followed by commercial service providers. Educational services&nbsp;</div> <div>have already become a marketable service and competition has become inevitable. The Young students today in the global economic system are&nbsp;</div> <div>generally lucrative goals. Their main desire is to earn money and become rich. Very few aspire for knowledge for the sake of knowledge&ndash;the aim&nbsp;</div> <div>for the older generations. Commerce education offers good prospects for the ambitious person.</div> <div>Universities and education institutions have sought the &lsquo;holy grail&rsquo; of a student system as part of marketing management that can be used&nbsp;</div> <div>to competitive advantage, and have implemented new systems with the aim of improving processes and managing their relationships with&nbsp;</div> <div>students throughout the student lifecycle. The students have started choosing commerce educational institutions based on varied aspects both&nbsp;</div> <div>related to physical infrastructure, standard, and value and the quality of human resources. The range of marketing approaches offered will be&nbsp;</div> <div>better able to cater for the needs of a growingly diverse range of students and increase student choice in commerce education. Setting student&nbsp;</div> <div>expectations at the start of their university careers will be a crucial factor in their Success,</div>