Volume : 4, Issue : 4, April - 2015
Folk Media as a Mode of Communication in the Development of Rural Areas
Yathish. L. Kodavath
Abstract :
<p> Folk media have been recognized as Grass root media. The effectiveness of traditional media in changing negative </p> <div>social and reproductive health behaviors in rural India is clear. Rural India is endowed with rich, popular means of </div> <div>communication, including traditional or folk songs, proverbs, storytelling, dancing, drama, poetry recital, arts and </div> <div>crafts. These popular media are used for such purposes as recreation, entertainment, ritual, ceremonies, communication (information), and </div> <div>religion. Furthermore, we believe that traditional media can be accommodated by contemporary theories of communication, education, and </div> <div>behavior change. he flexibility and participatory nature of folk media render any predetermined evaluation strategies almost inapplicable</div>
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Download PDF Journal DOI : 10.15373/2249555XCite This Article:
Yathish.L.Kodavath Folk Media as a Mode of Communication in the Development of Rural Areas Global Journal For Research Analysis, Vol: 4, Issue: 4 April 2015