Volume : 4, Issue : 4, April - 2015

A Study Of Indian Online Consumers & Their Buying Behaviour

Mrs. Chitra Sharma

Abstract :

<p>&nbsp;This study attempts to analyze the features related to the buying behaviour of online shoppers. Consumer buying&nbsp;</p> <div>behaviour in respect of online shopping was studied using different socio&ndash;economic variables. It also provides a support&nbsp;</div> <div>that helps researchers understand the drivers of consumers&rsquo; attitude and goal to shop on the Internet, and consumers&rsquo;&nbsp;</div> <div>perceptions regarding ease of use and usefulness. Conclusions derived from the analysis can be used as useful guide for market orientation. The&nbsp;</div> <div>outcomes of the study suggest that assessment of consumer buying behaviour can contribute to a better understanding of consumer buying&nbsp;</div> <div>behaviour in respect of online shopping</div>