Volume : 4, Issue : 8, August - 2015

Sustainable Tourism Development and Hotel Industry in Manali: An Exploratory study

Dr. Vivek

Abstract :

<p>Sustainable tourism development has attracted the attention of both tourism theorists and practitioners. In fact, tourism developmental issues and challenges have become a pivotal aspect of all strategic policy implementation of all tourism stakeholders.Hoteliers play a central role in the tourism development especially sustainable industry. It is feared that present pace of unprecedented growth of hospitality industry has been by and large unfriendly to environment. Therefore, it is likely to cause physical and biological stability of the future generation. The wave of sustainable development arises to safeguard the present pace of development and future generation.It motives to conserve the resources and increase the value of local culture and tradition. Sustainable tourism is a responsible tourism intending to generate employment and income along with alleviating any deeper impact on environment and local culture. The main objective of this research paper is to examine the contribution of hoteliers in promotion of sustainable tourism in Manali. Thus, the findings reveal that hotel sector has scope to prepare, develop and market sustainable products and services that promote environmental awareness among the visitors.</p>