Volume : 4, Issue : 8, August - 2015

A STUDY ON CUSTOMER SATISFACTION TOWARDS NEW TREND IN BUYING MOTOR CYCLES” in Rayalaseema Region, AP

Delli Kumar. Koti

Abstract :

<p>The key success of automobile industry lies not only having good products but also in being able to provide the customer with their desire satisfaction level because of increasing competitiveness in the Indian automobile industry. Almost all manufacturers have invested valuable resource on customer satisfaction and product promotion as a tool of maximizing the sales and capturing the maximum market share. Moreover a large portion of society depends upon two-wheelers for transportation and travel, therefore the relationship between the customers and the market players must be established and explored to make the marketing effort fruitful and profitable. Performance plays a major role in prompting the consumers to at least enquire about the product and on a optimistic note (successful), to purchase the product. This study has been conducted to know the factors influencing the customer to purchasing motor cycle and to know the reasons to choose the motor cycle .It s based on the response of 150 customers.</p>