Volume : 2, Issue : 1, January - 2013

The Impact of Business Strategies on Readymade Garments Market at Thrissur District in Kerala

K. Parimala Kanthi, Dr. M. Ashok Kumar

Abstract :

Textile industry holds a significant status in India. It provides one of the most fundamental necessities of the people. It is an industry, with basic requirement as raw material with huge value addition at every stage of processing. Readymade garment is really becoming booming business. Presently, the textile industry is undergoing re–orientation towards clothing segments of textile sector, which is commonly called as “technical textiles”. India is becoming the most preferred destination for out sourcing readymade garments for the international market. Various garment export companies are coming up with cloths that are fashionable keeping international trend in mind and also with good quality many international ands also source readymade garments from Indian market. The objective of business strategies is to provide a foundation from which a tactical plans to be developed. The future potential of the readymade garment market lies in companies trying to change consumer perception and help them to make a transition from readymade cloths’ to ready– to–wear clothing. In this scenario the researcher has made a maiden attempt to finding the impact of business strategies in readymade garments market in the select area with the sample respondents.