Volume : 4, Issue : 12, December - 2015

CONSUMERS� PERCEPTION TOWARDS ORGANISED RETAILING IN COIMBATORE DISTRICT-AN EMPIRICAL STUDY.

Mr. C. Chinnaraja, Dr. M. Sivasubramanian

Abstract :

<p>This study involves a detailed analysis of a survey conducted by us in Coimbatore district retail market. The findings reveal a significant change in the buying habits of consumers after the entry of organised stores. This paper not only highlights the problems of the consumers with the organised retail outlet but also the dissatisfaction of small traders with their present business.</p>