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MENUVolume : 4, Issue : 12, December - 2015
A STUDY ON CRITICAL SUCCESS FACTORS FOR CRM IMPLEMENTATIONS IN COMMERCIAL BANKS AT COIMBATORE CITY
K. Senthamarai Kannan, Dr. V. R. Nedunchezhian
Abstract :
<p> The exploratory study on CRM implementations in commercial banks at Coimbatore city using structured questionnaire identifies the critical success factors that contribute to effective CRM implementation in banks. The results shows that Top management support as the most relevant CSF for successful CRM implementation in banks. Further, the research initiative offers useful information for banks while planning and implementing CRM projects.</p>
Keywords :
CRM
Critical Success Factors
CRM Implementation.
Article:
Download PDF Journal DOI : 10.15373/2249555XCite This Article:
K. Senthamarai Kannan, Dr.V.R.Nedunchezhian A Study on Critical Success Factors for Crm Implementations in Commercial Banks at Coimbatore City Global Journal For Research Analysis, Vol: 4, Issue: 12 December 2015
