Volume : 4, Issue : 12, December - 2015

CONSUMER�S SATISFACTION TOWARDS HAMAM SOAP IN MAYILADUTHURAI TOWN

R. Thirumavalavan

Abstract :

<p>Customers are the king in the market. Customer&rsquo;s satisfaction plays a significant role in modern marketing era. Soap is a important consumption of the customers. Nowadays competition is going on with a flame of advertisement war. A lot of varieties of soap are being introduced by several producers. The present study makes an attempt to know the satisfaction of the consumers towards the Hamam soap. The methodology of the study is based on the primary as well as secondary data. The sample size was determined as 75 respondents from Mayiladuthurai town and Random sampling method is adopted. Majority of the customers are satisfied with the Hamam soap. As a quality is the first influencing factor of the company has to focus on quality and improve it for better sales.</p>