Volume : 4, Issue : 12, December - 2015

Regaining the Brand Value: An Analysis of Maggi Fiasco

Dr. Pallavi Kapooria

Abstract :

<p>Today is a world of citizen journalism; news goes viral in a flash. And if it is bad news, it acquires a spin and speed that is virtually impossible to stop. Brands, therefore, are more susceptible to a tarnished image today, than in any other day and age. The latest and to find itself in this quagmire is Maggi, the instant noodles and from food and beverage company Nestle. One of India’s most trusted ands and perhaps the country’s most favoured comfort food, it has taken a huge knock in terms of and value and sales ever since the recent controversy oke over. Regaining customer confidence isn’t easy once consumers have a negative perception of a and. This paper highlights the impact and recovery strategy of the food giant’s fiasco.</p>