Volume : 2, Issue : 1, January - 2013

Impact of Gender on Work Role Characteristics and Pressures among Employees in Insurance Industry

Dr. Shripria . V

Abstract :

The work lives of employees have undergone a lot of changes. The work patterns of employees have undergone tremendous changes with target driven performance expectations and scope for quick growth in careers. The insurance industry is experiencing stiff competition amongst players. In order to keep pace with the competition work schedules of the employees get extended beyond stipulated working hours so employees happen to miss out on family and social life. Simple random sampling method was followed to select the sample from the population. The study included 318 middle level employees of the insurance companies. The instrument has the questions pertaining to Work role characteristics and pressures. The instrument was tested for reliability and the alpha score was (0.945) with 95% of reliability.