Volume : 5, Issue : 4, April - 2016

An overview of Free Marketing On Facebook

Mr. Abhijit Vhatkar

Abstract :

<p>&lt;p&gt;&amp;lt;p&amp;gt;&amp;amp;nbsp;During last decade social media websites grew at explosive rate. Facebook is one of the top social media website in world. It grew drastically in short span of 12 years. Currently it has almost 1 Billion registered users. If we compare its user base with country population in world, it will rank third in world. As per predictions, in next two years it can become &amp;amp;lsquo;Largest country in world&amp;amp;rsquo;. As per organizations perspective, it is an opportunity waiting to be captured. One Billion users who can be prospective customers. These users are spending average 20 minutes per day on Facebook. This means daily 20 Billion minutes when organizations can capture their prospects. For capturing prospects there are paid as well as free marketing tools on Facebook. The research focus on using free marketing tools for organizations &amp;amp;amp; provide insights for customer engagement on Facebook.&amp;lt;/p&amp;gt;&lt;/p&gt;</p>