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MENUVolume : 5, Issue : 5, May - 2016
Television Commercials and Literary Criticism
Anupama. A
Abstract :
<p> This paper named, ‘Television Commercials and Literary Criticism’ makes a novel attempt to connect advertisements and literature. It does not make a comparison between the two, but applies some literary theories to television commercials. The paper further hints of reading ‘low culture’ through the principles of ‘high culture’. The point it makes is that the changed role of commercials should be studied seriously.</p>
Keywords :
commercials
literary criticism
high culture
low culture
Article:
Download PDF Journal DOI : 10.15373/2249555XCite This Article:
Anupama.A Television Commercials and Literary Criticism Global Journal For Research Analysis, Vol: 5, Issue : 5 MAY 2016
