Volume : 5, Issue : 7, July - 2016

CUSTOMER RELATIONSHIP MANAGEMENT– A CONCEPTUAL FRAMEWORK

Dr T. Narayanamma

Abstract :

<p>&nbsp;Customer Relationship Management is based on the principles of relationship marketing, so a ief review of the relationship marketing is helpful for understanding the evolution of CRM. Until the early 1980s, most of the marketers focused on the acquisition of customers by attempting to develop a better marketing mix than the competition-the marketing mix being the blending of optimal product, place, promotion, and price for the targeted market segment (the 4p&rsquo;s).</p>