Volume : 5, Issue : 7, July - 2016

Investment behavior towards financial and non financial instruments with special reference to Jalpaiguri district.

Ms Santana Guha

Abstract :

<p>People in India have a strong habit of saving their money income for the future in one way or the other. It has become a tradition and part of culture to save money for education, old age and emergencies. Even a daily earner who earns a meager amount would like to keep some of the money as savings. Although, long term goal is in the mind of the Indians while saving money they don&rsquo;t plan for long term financial instruments which may fetch them with huge profit. When it comes to investing the savings property and gold are perceived as safe bets in India. Here, in India people generally invest very less in stock market and avoid risky investment as compared to Western economies. The saving habit of Indian is good but when it comes to investment choice it is considered as poor. This paper focuses on the investment pattern of the households in Jalpaiguri district and what motivates them to their choice of Investment Avenue.</p>