Volume : 5, Issue : 7, July - 2016

DOES COMPETITIVE ADVANTAGE WORK IN E.BUSINESS?

G . K Ramesh

Abstract :

<p>&nbsp;A trend for businesses in the 21st century is to offer their products and services electronically, a practice known as electronic commerce, commonly referred to as &quot;e-commerce&quot;. Major companies, such as Nike, Adidas, Future Shop, Sears, and other major retailers all offer their products online. Their mindset is that this offers quick, easy, and efficient service. There are advantages to engaging in e-commerce. First, providing fast and efficient service leads to a competitive advantage, and presents the opportunity to reach out to a larger target market. With the expansion of the Internet and a greater thirst for information and knowledge, global competition is becoming fierce, so gaining a competitive advantage is vital to the global and domestic strategy of a firm</p>