Volume : 5, Issue : 8, August - 2016

AN ANALYTICAL STUDY OF FOOTWEAR SEGMENTS OF INDIAN ORGANISED RETAILING INDUSTRY

Dr. Dipakkumar Vitthalbhai Patel

Abstract :

<p>&nbsp;In any country of the world Retailing Industry is constituted by two segments like Organized Retailing Industry and Unorganized Retailing Industry and both the segments performing well. In developed countries like USA, Canada, France, and Britain Organized Retail segment dominates the total retailing Industry where as in developing countries like India, Pakistan, Sri Lanka Unorganized Retailing segment dominates Total Retailing Industry of the country. In any country retailing industry contributes lots to the economic development by offering business opportunities to the businessmen, providing direct and indirect employment opportunities to the people and better products and services to the customers. . Contribution of both the segments differs from country to country. In India there is coexistence of Organized and Unorganized segments of Retailing Industry. At present the share of organized retailing segment of Indian retailing industry is approximately 5% but it has been increasing gradually and it is estimated that the market share of organized retailing segment will be 24 % in 2020. In the paper researcher has tried to analyze Footwear segments of Indian Organized Retailing Industry which include the market size &amp; growth, market segmentation, SWOT Analysis and some key players of the segment.</p>