Volume : 5, Issue : 9, September - 2016

A STUDY ON AUTOMOBILE INVOLVEMENT BEHAVIOR AND AWARENESS AMONG CONSUMERS ABOUT ELECTRIC CARS AND CARPOOLING

Dr. P. Kishore Kumar, V. Venkateshwarlu

Abstract :

<p>&nbsp;The purpose of this research is to understand the automobile involvement behavior of consumers. The awareness of consumers about electric cars and carpooling is analyzed in this research paper. The primary data is collected through structured questionnaire and the sample size for the study is 140. The consumers&rsquo; automobile involvement is moderate and their awareness toward electric cars and carpooling is also moderate. The statistical techniques like descriptive statistics, mean and standard deviation are implemented for analyzing the data. This paper provides insights for marketers of automobile companies, academicians for class room teaching and research scholars for conducting future studies in the field of automobile consumer behavior.</p>