Volume : 2, Issue : 2, February - 2013

Role of Sales Promotion in Marketing

Dr. S. Saravanan, K. K. Devi

Abstract :

Promotion is one of the market mix elements. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of and equity, positioning, competitive retaliations, or creation of a corporate image. E–Promotions provide custom solutions for business printing needs. E–promotion is very important role because of cost savings through our "value–added" strategy of job specific solutions. E–promotion is a personalized email marketing tool designed specifically for the needs and target customers. The paper is focuses on internet and promotion, e – promotion mix and evaluates the sales promotion trend.