Volume : 5, Issue : 12, December - 2016

A STUDY ON CONSUMER RIGHTS AWARENESS IN KANNUR DISTRICT

Mrs. Suma P C

Abstract :

<p>&nbsp;<b style="text-indent: 0.5in;"><span style="font-size: 12pt; line-height: 200%; font-family: &quot;Times New Roman&quot;, serif;">A</span></b><span style="text-indent: 0.5in; font-size: 12pt; line-height: 200%; font-family: &quot;Times New Roman&quot;, serif;">ll of us are consumers and most of us enjoy shopping.&nbsp;&nbsp; We spend a lot of time as consumer . Consumer is the real deciding factor of all economic activities .It is now universally accepted that the extent of consumer protection is a true indicator of the level of progress in a nation. The growing size and complexity of production and distribution systems, the high level of sophistication in marketing and selling practices&nbsp; has contributed to the increased and urgent necessity to educate and motivate the consumer&nbsp; .</span></p> <p class="MsoNormal" style="text-indent:.5in;line-height:200%"><span style="font-size: 12pt; line-height: 200%; font-family: &quot;Times New Roman&quot;, serif;">Unawareness&nbsp; and lack of knowledge on consumer&rsquo;s rights and claim procedures potentially distort consumer&rsquo;s capacity and ability to defend themselves against cunning trades .Therefore, a thorough investigation is needed to validate the extent of relationship between awareness and effective consumer behaviors .</span><span style="font-size:12.0pt;line-height:200%;font-family:&#10;&quot;Times New Roman&quot;,serif"> It attempts to analyse the Consumer rights awareness in Kannur district.100 respondents were selected from Kannur district by using convenience sampling technique. For the analysis and &nbsp;interpretation percentage and chi square has been used.<o:p></o:p></span></p>