Volume : 5, Issue : 12, December - 2016
An Analytical Study on Rural Market for Consumer Non-Durables in Haryana
Jitender Kumar
Abstract :
<p> About three fourth of the Indian population is in the rural areas. In spite of its large size and high market potential it remains</p> <div>relatively a neglected and unexplored area when compared with urban sector. But, now the rural scene is undergoing a</div> <div>transformation and is luring multinational Companies to market their products in this segment. Despite rapid strides of development of rural</div> <div>sector, there are many problems to be tackled in rural marketing. The concept of rural market in India is still in evolving shape and the sector poses</div> <div>variety of challenges. The present paper will present an analysis of rural market with regard to selected consumer non-durables. The market is also</div> <div>examined income wise, and wise, education wise and region wise.</div>
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Download PDF Journal DOI : 10.15373/2249555XCite This Article:
Jitender Kumar, An Analytical Study on Rural Market for Consumer Non-Durables in Haryana, Global Journal For Research Analysis,Volume : 5 | Issue : 12 | December 2016