Volume : 5, Issue : 12, December - 2016

Green Marketing: An emerging dimension with special reference to Assam

Ms. Aruna Deb Roy

Abstract :

<p>&nbsp;<span style="text-align: justify; font-size: 12pt; line-height: 200%; font-family: &quot;Times New Roman&quot;, serif;">Green marketing<b> </b></span><span style="text-align: justify; font-size: 12pt; line-height: 200%; font-family: &quot;Times New Roman&quot;, serif;">is the marketing of environmentally safe products. It has a very wide scope as it includes many activities like modifying existing product to make it environmentally safe, promoting green products, educating masses about the importance of green marketing and inducing the habit of purchasing green product. </span><span style="text-align: justify; font-size: 12pt; line-height: 200%; font-family: &quot;Times New Roman&quot;, serif;">In Assam there is a huge prospect for practicing green marketing. As Assam possesses a huge flora and fauna, natural parks and sanctuaries, the strive to protect these is the prime intention of the people. There are many hurdles which have to be overcome before the concept of green marketing starts reaching the grass root level. The problems of costly production process, high price of finished products, no proper certification to proof the authenticity of a green item, etc.</span></p> <p class="MsoNormal" style="text-align:justify;line-height:200%"><span style="font-size:12.0pt;line-height:200%;font-family:&quot;Times New Roman&quot;,serif"><o:p></o:p></span></p>