Volume : 6, Issue : 1, January - 2017

EFFECTIVENESS OF ADVERTISING IN SOCIAL NETWORKING WEBSITES AMONG COLLEGE STUDENTS IN COIMBATORE CITY

Karthikeyan. B

Abstract :

<p>&nbsp;<span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">Social networking websites play a major role in the technology development. The researcher in his study focuses on the effects of advertising made in social networking websites and how it creates the impact among the college students. Advertisement is the key for any success of the product or business. Creating advertisement in websites attract the buyer to earn for the particular product.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp; </span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">The area of the study is limited to Coimbatore city. The sample design of the study is convenience sampling. The source of researcher study is based on primary data collection among 110 respondents. The statistical tools used in the study are percentage analysis and chi-square test.</span><span style="font-family: &quot;Times New Roman&quot;, serif; font-size: 12pt; text-align: justify;">&nbsp;&nbsp;</span></p> <p class="MsoNormal" style="text-align:justify;text-justify:inter-ideograph;&#10;line-height:150%"><span style="font-size:12.0pt;line-height:150%;font-family:&#10;&quot;Times New Roman&quot;,serif"><o:p></o:p></span></p>